Who Decides Who's Important in Society: Is It Group Think?

Throughout history, those with strong personalities and a burning desire to influence the political and commercial direction of the societies they inhabit have dedicated their time and efforts to becoming "important." But who exactly decides who is important in society?

It is a common misconception that there is a secret organization nominating its members for election into the "exclusive Very Important People's Club." In reality, the decision-making process is far more nuanced and often driven by individual perceptions and collective opinions.

Individual Perception vs. Group Think

Typically, the decision about who is important is not a collective one. Instead, it is often based on individual judgments and personal evaluations. If you personally believe someone is important, have you convened with others to determine as a group whether that person should be considered important?

The answer is often no. More often, people form their opinions after reading articles, hearing speeches, or observing a person's actions and contributions. In such cases, the opinion formed is the result of personal judgment rather than group consensus.

Group Think vs. Consensus

Group think, on the other hand, is a phenomenon where a group collectively arrives at a decision that is not based on individual critical thinking. This happens when a group assembles and agrees on a single position or view.

For instance, if a group of people meets and discusses a person, and then collectively decides that this person is important, that would be an example of group think. Conversely, if you form your own opinion after reading or hearing about something, that is your individual judgment.

While individual judgments can be influenced by the opinions of others, they do not equate to group think unless there is a deliberate and coordinated effort to reach a unified consensus.

The Role of Media and Public Perception

The media plays a significant role in shaping public perception and identifying individuals who are considered important. Influential articles, speeches, interviews, and media coverage can shape people's opinions and highlight the importance of certain individuals.

For example, if multiple media outlets consistently profile an individual as an influential figure, the public may start to view that person as important. This is not necessarily a result of group think but a reflection of the collective decision-making process influenced by media.

Examples of Group Think in Action

One classic example of group think is the Strategic Air Command’s decision-making during the Cuban Missile Crisis in 1962. The situation was highly complex, and a group of high-level officials faced pressure to reach a unanimous decision. In the end, they collectively decided to invade Cuba, which was not based on thorough individual consideration.

Another example is the dot-com bubble of the late 1990s. Many investors and financial analysts collectively decided that all internet companies were valuable, which led to inflated stock prices. This was driven by a desire for consensus and a lack of individual critical thinking.

Individual Judgments and Societal Impact

While group think can be influential, individual judgments often have a more profound and lasting impact on society. People who are considered important through personal evaluation can inspire change, lead movements, and shape cultural norms.

For instance, a socially conscious individual who dedicates time and effort to tackling issues such as climate change or social injustice can become an important figure. Their work and influence can inspire others and lead to significant societal changes.

Similarly, entrepreneurs and innovators who achieve success in the commercial sector can also be viewed as important. Their contributions to the economy and society can drive progress and innovation.

Conclusion

The decision about who is important in society is primarily based on individual judgments and personal evaluations, rather than group think. While media and public opinion can shape these perceptions, it is the collective actions and efforts of individuals that truly make them important.

Understanding the difference between individual judgment and group think is crucial for recognizing the true sources of societal influence and impact. By recognizing the power of individual judgment, we can better understand the dynamics of social and political structures and the people who shape them.