The Media's Evolution in the Era of Fake News and Lies

Throughout the six decades I have spent on this earth, the news media faced minimal adaptation to the changes in presidential administrations. Certain norms prevailed, such as the conduct of daily press briefings and press conferences, and an unwritten standard of truthfulness. However, the inauguration of the Presidency in January 2017 marked a definitive shift in these long-standing norms, with outright lies becoming the norm across various communication channels.

The Transformation of Media Norms

During the initial years following the 2017 inauguration, the news media had to significantly adapt to the onslaught of falsities perpetuated by the new administration. Truthfulness and basic journalistic integrity seemed to be discarded, with communications directors openly disseminating falsehoods. For instance, reporters and the world at large were fooled into believing that small crowd sizes in photos were actually large gatherings, under the guise of 'alternative facts.'

Journalistic Groups' Adaptation

The news media industries found themselves in a unique position, where they were subjects of their own scrutiny. Many quasi-journalists were hurt by the truth and criticism, morphing into an agitated herd of amoral individuals, self-deluded and malignant narcissists. Criticism, which was once a key component of journalistic practice, was met with defensiveness and hostility. This transformation was particularly evident in the shrinking enclaves of real journalists, who had to contend with a narcissistic President who openly disdained criticism.

Adaptation and Playfulness in Journalism

In journalism school, students are taught the art of adapting to different types of personalities, from politicians to celebrities and athletes. Being able to tailor a message to fit the individual's specific persona is essential; it's like playing different violins to elicit different tunes. The core principle is adaptability. However, in recent years, this skill has been tested in new and unprecedented ways. Politicians and public figures have increasingly used their communication skills in ways that challenge traditional journalistic practices.

Modern Media's Challenges

The media, especially those who survived the change in political climate, had to adapt to a leader who not only detests criticism but also employs a monosyllabic, double-tongued rhetoric to counter narratives unfavorable to him. The presidency in question represents a significant departure from traditional political figures, with a non-politician still learning the ropes of governance and dealing with a public that is often easily offended. As this individual steps up to fulfill promises that their predecessors failed to achieve, the media landscape is further transformed.

Conclusion

The era of fake news and lies has compelled the news media to reevaluate and adapt in unprecedented ways. Journalists and news outlets are no longer just verifiers of facts but also active participants in shaping public perception. The challenge lies in maintaining ethical standards while navigating the complex and often hostile landscape created by the current administration.