How Many Business Pages Can You Create on LinkedIn and the Guidelines
Introduction
LinkedIn, a global platform for professional networking, is a powerful tool for businesses to establish and grow their online presence. However, there is a common question that arises: how many business pages can be created on LinkedIn? This article delves into the details of creating a company page on LinkedIn and the specific guidelines that need to be followed. We will also explore the uniqueness of the email address used to set up these pages, and any options beyond traditional business emails.
Number of Business Pages on LinkedIn
The number of business pages you can create on LinkedIn is limited. Typically, one person can own two different company pages linked to their LinkedIn account. This feature allows businesses to maintain a professional image while also showcasing different departments or subsidiaries, if necessary. However, this number can vary based on the specific policies of your organization and the LinkedIn account settings.
Guidelines for Creating a Company Page on LinkedIn
To create a company page on LinkedIn, it is essential to have an active employee with the appropriate permissions set up and manage the page. Here are the key steps and guidelines to follow:
1. Ownership and Management Requirements
Employee of the Company: The person creating the page must be an employee of the company. This ensures that the content and information shared are accurate and up-to-date. Access to Required Information: Necessary information such as the company's name, logo, website, address, and industry must be available and accurate.2. Setting Up the Company Page
The first step is to activate the company page from within the LinkedIn app. The URL of the page is dependent on the email address used for the application. To create a LinkedIn company page, follow these steps:
Unique Email Address: The email address used to manage the company page must be unique to the company. This means that typical email providers like Gmail and Hotmail are not suitable. Common domains like or companyemail@ are more appropriate. Email Verification: The email address must be verified to ensure that the person creating the page is indeed an employee of the company. This step helps prevent fraudulent page creation.3. Completing the Company Profile
Once the page is set up, the next step is to complete the company profile thoroughly. This involves:
Business Name: Use the exact name of your organization as it appears on official documents. Description: Create a concise but detailed description of your business, including the nature of your work, services offered, and unique selling points. Categories: Select the appropriate industry category for your business to make it easier for LinkedIn users to find your page. Minimal Information: Publish at least one company photo and a company description to ensure the page is visible and credible. Unique Selling Points: Highlight what makes your business unique and attractive to potential customers or partners.4. Management and Maintenance
After setting up and completing the company page, it is crucial to manage and regularly update the content. This includes:
Regular Updates: Share relevant news, updates, and events to keep the page active and engaging. Interaction: Respond to comments, messages, and feedback to maintain a positive online presence. Analytics: Monitor metrics such as page views, followers, and engagement to understand the impact of your efforts.Frequently Asked Questions
Here are some common questions related to creating and managing company pages on LinkedIn:
Q: Can I have more than two company pages?
Yes, if your organization meets the eligibility criteria, you can have additional company pages. However, ensure that each page serves a specific purpose and is not redundant.
Q: How do I transfer ownership of a company page?
If you need to transfer ownership, contact LinkedIn support through the platform. They will guide you through the steps for a smooth transition of responsibilities.
Q: Can I use a personal email address to create a company page?
While you can use a personal email to apply, it is highly recommended to use a business email address. This ensures a professional image and secures the account from unauthorized access.
In conclusion, creating and managing a LinkedIn company page can significantly boost your business's online presence. By following the guidelines and best practices outlined in this article, you can effectively establish a professional and engaging online presence for your organization.