Evaluating Digital Marketers: A Comprehensive Task Checklist

When considering hiring a digital marketer, it's crucial to assess their skill set comprehensively. This involves assigning tasks that cover various aspects of digital marketing. Below is a detailed checklist to help you evaluate candidates effectively.

Content Creation

Blog Post Writing

Ask the candidate to write a blog post on a given topic relevant to your industry, focusing on SEO best practices. This will test their content creation skills and their ability to optimize content for search engines.

Social Media Post Creation

Request a week's worth of social media posts for a specific campaign, including captions and graphics. This task will help you understand their creativity in crafting engaging content and their ability to produce materials that meet your brand's stylistic requirements.

SEO Analysis

Website Audit

Have them perform an SEO audit of your website and provide actionable recommendations. This will help you gauge their analytical skills and their ability to identify and fix optimization issues.

Keyword Research

Ask them to conduct keyword research for a specific product or service and present their findings. This will test their ability to use tools effectively and provide valuable insights for optimizing your content.

Social Media Management

Campaign Strategy

Request a strategy for a social media campaign, including target audience, platforms, and content types. This task will help you understand their strategic thinking and their ability to create effective social media plans.

Engagement Plan

Ask how they would respond to customer inquiries and comments on social media. This will test their customer service skills and their ability to engage effectively with your audience.

Email Marketing

Newsletter Creation

Have them design a newsletter for your audience, including layout and call-to-action. This will help you understand their design and email marketing skills.

A/B Testing Plan

Request a plan for A/B testing email subject lines or content. This will test their analytical mindset and their ability to optimize marketing efforts for better performance.

Analytics and Reporting

Data Analysis

Provide them with a set of data, such as Google Analytics, and ask them to generate a report highlighting key insights. This will help you understand their analytical skills and their ability to communicate data effectively.

KPI Recommendations

Ask them to suggest key performance indicators (KPIs) for a specific marketing campaign. This will test their strategic thinking and their ability to set relevant and measurable goals.

Paid Advertising

Ad Campaign Proposal

Request a proposal for a Google Ads or Facebook Ads campaign, including target audience, ad copy, and budget. This will help you assess their ability to create effective paid advertising campaigns.

Ad Copywriting

Have them write several variations of ad copy for a specific product. This will test their copywriting skills and their ability to craft compelling ad content.

Competitor Analysis

Competitor Research

Ask them to analyze your top competitors' digital marketing strategies and present their findings. This will test their research skills and their ability to provide valuable insights for strategy development.

SWOT Analysis

Request a SWOT analysis, including strengths, weaknesses, opportunities, and threats for your brand compared to competitors. This will help you assess their analytical and strategic thinking skills.

Project Management

Marketing Calendar

Ask them to create a 3-month marketing calendar outlining campaigns, content, and deadlines. This will help you understand their project management skills and their ability to plan and execute campaigns effectively.

Task Prioritization

Provide a list of tasks and ask them to prioritize based on impact and urgency. This will test their organizational and prioritization skills, which are crucial for effective project management.

Branding

Brand Voice Development

Request them to draft brand voice guidelines based on your existing materials. This will help you assess their understanding of your brand and their ability to develop consistent messaging.

Visual Identity Suggestions

Ask for suggestions on how to improve your brand’s visual identity online. This will help you understand their creativity and their ability to enhance your brand's visual presence.

Strategy Development

Digital Marketing Strategy

Have them create a comprehensive digital marketing strategy for your business, including target audience, channels, and goals. This will test their strategic thinking and their ability to develop overarching digital marketing plans.

These tasks can help you gauge the candidate's creativity, analytical skills, technical knowledge, and overall fit for your marketing needs. By assigning a range of tasks, you can get a well-rounded understanding of their capabilities and ensure that they are the right fit for your organization.